<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://notes.ppc.land/p/ias-doubles-down-on-ad-quality-as</loc><news:news><news:publication><news:name>PPC Land Notes</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-06-17T04:45:40+00:00</news:publication_date><news:title>IAS doubles down on ad quality as publishers brace for agentic buying</news:title></news:news></url><url><loc>https://notes.ppc.land/p/fox-buys-roku-for-22bn-as-uk-publishers</loc><news:news><news:publication><news:name>PPC Land Notes</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-06-16T04:49:43+00:00</news:publication_date><news:title>Fox buys Roku for $22bn as UK publishers bill AI scrapers</news:title></news:news></url></urlset>