Archive - PPC Land Notes

AI ad spend forecast questions ChatGPT and a NOK 20m GDPR fine land

EMARKETER puts ChatGPT US chatbot ad ceiling at $5bn by 2030, Norway fines Elkjop NOK 20m for loyalty consent failures, and Amazon deploys World Cup on…

52 mins ago

TikTok Shop tightens its grip as Apple, World Cup reshape the ad stack

TikTok Shop publishes a wave of creator scoring and enforcement rules as Apple embeds Google Gemini in Siri AI and the World Cup reshapes DOOH…

Jun 9

GA4 enters maintenance mode as ChatGPT ad revenue forecasts hit $102bn

GA4 Measurement Protocol is frozen, Criteo cuts ChatGPT minimums to $10K, Microsoft rewires Bing UTM tags, and YouTube Shorts reaches 2 billion monthly…

Jun 8

GA4 goes quiet, Microsoft rewires UTMs, and Google redraws ad borders

GA4 Measurement Protocol enters maintenance mode as Microsoft Advertising fixes UTM tagging and bans vanish for crypto display ads across all markets.

Jun 7

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